Our Story
Enesis believes true wellness begins at home, where every family deserves a healthier way of living—every single day. That’s why we’re devoted to providing a Healthy Product for Healthy Family, always.
Our Vision
Every Enesis product starts with deep and extensive research because your family’s health and wellness deserve the highest standard of care
Our Mission
Every Enesis product starts with deep and extensive research because your family’s health and wellness deserve the highest standard of care
Increase the public awareness and responsibility of the environment and social needs.
Develop human resources that are competent, professional, and having high integrity
Innovation
Develop innovative products as a solution for the consumers’ needs
Oriented
Oriented towards the fulfillment of the consumers’ needs.
Increase the public awareness and responsibility of the environment and social needs.
Social Responsibility
Increase the public awareness and responsibility of the environment and social needs.
Consumer Oriented
Oriented towards the fulfillment of the consumers’ needs.
Environmental Awareness
Increase the public awareness and responsibility of the environment and social needs.
Product Innovation
Develop innovative products as a solution for the consumers’ needs
Talent Development
Develop human resources that are competent, professional, and having high integrity.
Core Strengths
Market Research
Consumers are the company’s top priority. They are the main asset. Enesis Group always creates products according to the needs of its consumers. The Marketing Research Department periodically conducts a market and consumer research to ensure a two-way communication to define company’s product strategies. Qualitative and Quantitative research methods are used to make the best strategic decisions in all products.
Distribution Networks
All of Enesis’ products are widely distributed through big and small outlets to ensure easy access for the consumers. The company’s distribution channel consists of traditional markets, modern markets, and pharmacy/medical institutions, with distributors spread across Indonesia.
Research & Developement
Equipped with the latest R&D technology, Enesis Group has launched innovative products that have gone through thorough research and development processes to fulfill the needs and demands of its consumers.
Advertising & Promotion
Focused and impactful campaigns have made the company’s products the market leaders in their respective categories. Very frequently appearing on daily TV programs raises awareness and generates strong recollection on the products.
Production & Quality Control
To remain as market leaders, the production team ensures all products are of high quality and processed using hi-tech machines for mass production that comply with ISO 9001-2008 standards. The company’s Quality Control documentation system has received ISO 9001 certificate.
Performance Awards
Since 2002, Enesis Group has been receiving awards in all of its product categories. It has been awarded with prestigious awards such as Top Brand Award, ICSA Award, and Best Packaging Award for the past consecutive years. This confirms that Enesis’ products are at the top of mind and at the same time fulfill the needs of its consumers.
Enesis Journey
Founded
Sari Puspa, now known as Soffell, was the first company to introduce mosquito repellent lotion in Indonesia. Over the years, Soffell has grown to become the market leader in mosquito repellent lotion, not only in Indonesia but also across Asia and the Middle East, thanks to its consistent innovation, effective protection, and strong brand presence in international markets.
Business Expansion
The success of Sari Puspa led the company to expand its business into the functional drink category in 1994, marked by the launch of Adem Sari or Sensa Cools. As a herbal supplementary powder drink, Sensa Cools enhances the body’s digestion system, relieves constipation, and heals sore throat and canker sores.
Best Innovation
Enesis Group introduced Antiseptic Antis, an alcohol-based hand sanitizer that kills 99% of germs in 4 seconds, offering a quick and practical hygiene solution without water and positioning the brand as a pioneer in personal care innovation.
Trusted Brand
Vegeta Orange, the fourth product by Enesis Group, is a fiber-rich drink designed to support digestive health and help meet daily fiber needs with a refreshing orange flavor.
Expanded Product Line Into Various Categories
Expanding into other categories, Enesis Group came up with products of smoother, fragrances and softener, Kispray
Best Products
Launched a natural herbal remedy for relieving bowel movements – Vegeta Herbal and Force Magic – insect repellent spray / aerosol.
International Quality Standards
Enesis Group has two GMP and ISO 9001:2008 certified plants in Pulo Gadung and Cikarang with 3,000+ employees, and is building a new Cikarang plant to support product innovation and market expansion to China, Vietnam, Thailand, and the USA.
One of the prominent FMCG groups in Indonesia
Enesis Group established itself as one of the prominent FMCG (Fast Moving Consumer Goods) groups in Indonesia, dedicated to providing the highest consumer satisfaction. Throughout the years, Enesis’s products have won many prestigious awards such as Top Brand and ICSA (Indonesia Customer Satisfaction Award).
Leading in Innovation
Coolant is a refreshing isotonic drink introduced by Enesis Group in the beverage category, formulated to help replenish fluids and electrolytes lost through sweat. Designed for active individuals, Coolant supports hydration and recovery, making it an ideal choice for maintaining stamina and freshness throughout the day.
Understanding The Consumers Needs
After the success of Adem Sari Sachet, Enesis Group launched a ready-to-drink version, Adem Sari Ching Ku and a unique energy drink, Proman Energenesis.
Fulfill The Consumers Satisfaction
Coming with new products, in this year Enesis Group launched 2 products, Plossa Press & Soothe Aromatics and Tesona. Plossa Press & Soothe Aromatics is a refreshing aromatherapy 4-in-1 concept: inhaler, roll on, scrapping. Tesona is a premium tea powder drink. In this year Vegeta Jeruk, rebranding to Scrubber.
Breakthrough During The Pandemic
With continuous innovation, Enesis Group releases Air Sejuk Adem Sari products, drinking water from mountains high in minerals to relieve heatiness and thirsty. And also Amunizer, ammunition supplement with endurance content of Vitamin C 1000mg, Eldeberries and natural herbs.
The Corporate’s Commitment to Society
Enesis Group received the Top CSR Award and special recognitions from Trans N Co and SWA for its significant contributions to COVID-19 handling in Indonesia, including its vaccination and social responsibility programs.